Author: brandperfect

Brand Perfect Tour – speaker

Creative Director

Monotype Imaging

In My Words:

“Success is NOT measured by the accolades of your peers (those are good for A-list party invites). Success is establishing programs that are fluid, dynamic, measurable and adaptive: it’s the convergence of analytics and communication.” Design for the sake of design is vain, egotistical and of little value to the “experience” and the ROI of successful business practices.

Disclaimer:

Ok. Yes. I admit it. I am, in fact, a California native who believes in the theories of chance and chaos – with guidance by the principle of Murphy’s Law. However, I do not wear black or own an espresso machine, and the only Lotus position I know is the drivers side of a ’96 Esprit. On the plus side, I’m typically not an embarrassment at social functions.

For the Record:

I am a Neo-Primitive Constructivist with mild Modernist tendencies.

Typographic Influence (Positive):

Jan Tschichold, Josef Muller-Brockmann, Piet Zwart, April Greiman, Odermatt & Tissi, Ott-Stein, Emil Ruder, Armin Hoffman, Wolfgang Weingart, Herb Lubalin and Paul Rand.

Typographic Influence (Negative):

Pretty much anything De-Constructivist, Default, Fragmented or “MOUSE” derived. “I won’t mention names… you know who you are.”

Brand Perfect Tour – speaker

Creative Type Director

Monotype Imaging

A 1988 graduate of the School of Printing at Rochester Institute of Technology, Steve found his passion for type and typography among the historic collections of books, metal type, type-casting equipment and printing presses. Under the guidance of Professor Archie Provan, Steve completed several dozen typographic and printing projects including a booklet for the Byron G. Culver award and numerous keepsakes. College calligraphy courses with Professor Al Horton and later, workshops with Kris Holmes and Robert Paladino, refined his attention to the details of letterform design. In 1990 Steve was hired by Monotype Typography as a contractor to aid in the production of Microsoft’s first TrueType fonts. Having already spent over two years mastering the hinting algorithms of a similar technology for another company, TrueType was an easy transition. In 1991 Steve opened the California office of Monotype to specialize in the production of TrueType fonts for OEM customers such as Apple, Hewlett-Packard and Microsoft. Working on the technical aspects of type helped fuel Steve’s ambition to design new typefaces. He completed a handwriting design called Andy and a revival of Frederic Goudy’s Truesdell in 1993. These were quickly followed by a screen font design for main frame terminal emulation (Andalé) as well as Blueprint, Fineprint, Binner Gothic and Goudy Ornate. By the time Steve left Monotype to form Ascender Corporation he designed over 20 font families including the user interface fonts for the original Xbox and Windows Vista.

Brand Perfect Tour – speaker

Chief Brand Officer

Young & Rubicam Group

Lee is responsible for all global brand communications to both external and internal audiences for Young & Rubicam Group. Crossing a number of disciplines including thought leadership, brand engagement, interactive content, public relations, corporate communications, events, and print and social media.

He was promoted by Young & Rubicam Group CEO Peter Stringham in 2009 into his current role, moving from Landor Associates where he was Global Director, Communications for eight years and one of the architects of Landor’s highly recognized Thought Leadership Initiative. He focused in later years on Landor’s strategic development in China, partnering with The Economist on a series of highly acclaimed conferences in Shanghai and Beijing and succeeded in having two books from Landor authors translated into Chinese for the general business market.

External client projects include the development of the PowerStop brand and environments for American Express and Delta Air Lines, and the transforming of the Association of National Advertisers into the new ANA brand. Additional aviation experience includes brand development for Delta Air Lines at Landor and on both the Saudi Arabian Airlines and South African Airways programs while at Diefenbach-Elkins, now Futurebrand.

Directing his own firm from 1991−1996, he focused on the biotechnology field developing visual identities for Millennium Pharmaceuticals, Genetics Institute, DNX, Repligen Corp and Transkaryotic Therapies.

From 1984−1990, Lee studied and worked with Hoi Ling Chu, co-directing projects in Japan for Key Coffee and Daiwa Bank with Mr. Chu. He rose to become the principal for business development for HLC Group.

Moving to New York after attending the communication arts program at Richmond Professional Institute, Lee’s first position was with Schechter Group, now Interbrand. Naïve but eager, his initial assignment was to the team working on the introduction of a new beverage to be called… Diet Coke.

Brand Perfect Tour – speaker

Partner, Director Innovation Strategy

VML

Mike joined VML’s Applied Technology Group in May 2005 as Creative Technology Director. With 20 years of high-tech experience and considerable executive-level management, marketing and product development experience, Mike has served VML client partners as varied as adidas, Ford, Microsoft, Hershey and LG to provide thought leadership and insight on emerging trends, key technologies and discontinuous innovations.

Mike is a co-author of the comprehensive Digital Acceleration training curriculum – commissioned by WPP for the executive leadership of its network of more than 240 operating companies worldwide. Digital Acceleration is a marketer’s Web 2.0 survival guide designed to liberate participants from the confines of an Ad Age or Business Week understanding of emerging digital trends and technologies by providing them with an immersive hands-on understanding of the shifting channels of brand engagement.

Prior to joining VML, Mike worked for GE, Apple and Iomega; he also served as an independent consultant for entertainment and technology companies and multi-platinum recording artists.

While at Iomega, Mike served as the General Manager of Iomega’s Mobile Storage Division where he was responsible for the development and marketing of an award-winning line of mobile storage products for digital cameras and other portable and handheld devices. During his tenure, Mike also headed up Iomega’s software development group, and helped lead Iomega’s entry into the optical storage category with the company’s first CDRW drive, which sold more than a million units in the first year of sales.

During nearly nine years with Apple, Mike supported marketing and development efforts for the Mac OS platform, handheld computing and personal interactive electronics. Mike also was the Worldwide Director of Sales and Market Development for the Newton Solutions Group.

Mike was a charter member of the Secure Digital Music Initiative (SDMI) and holds a patent in the area of ecommerce and digital rights management. He is a graduate of Missouri State University, where he earned a Bachelor of Science degree in organizational communications.

Brand Perfect Tour – speaker

Creative Director

Monotype Imaging

In My Words:

“Success is NOT measured by the accolades of your peers (those are good for A-list party invites). Success is establishing programs that are fluid, dynamic, measurable and adaptive: it’s the convergence of analytics and communication.” Design for the sake of design is vain, egotistical and of little value to the “experience” and the ROI of successful business practices.

Disclaimer:

Ok. Yes. I admit it. I am, in fact, a California native who believes in the theories of chance and chaos – with guidance by the principle of Murphy’s Law. However, I do not wear black or own an espresso machine, and the only Lotus position I know is the drivers side of a ’96 Esprit. On the plus side, I’m typically not an embarrassment at social functions.

For the Record:

I am a Neo-Primitive Constructivist with mild Modernist tendencies.

Typographic Influence (Positive):

Jan Tschichold, Josef Muller-Brockmann, Piet Zwart, April Greiman, Odermatt & Tissi, Ott-Stein, Emil Ruder, Armin Hoffman, Wolfgang Weingart, Herb Lubalin and Paul Rand.

Typographic Influence (Negative):

Pretty much anything De-Constructivist, Default, Fragmented or “MOUSE” derived. “I won’t mention names… you know who you are.”

Brand Perfect Tour – speaker

Director of Marketing

Monotype Imaging

Julie is responsible for market development at Monotype Imaging and manages the Brand Perfect Tour World-Wide. She a marketing strategist who has worked in design and technology companies throughout her career bringing brands to life in print, Web and mobile media. ‘Bringing it all together’ in terms of communication, design and technology is Julie’s goal. She sees a need for brands and creatives to have more of a role in specifying the technological aspects of implementation in digital media to better fulfil customer expectations. Julie first experienced type as a child setting party invites in hot metal and hand printing them with her father who was in the newspaper industry.