11.50 AM
Type & Usability in New Media
Steve Matteson
Creative Type Director
Monotype Imaging
The diversity of platforms that a brand crosses today poses a challenge to every brand owner, but is also a chance to engage with the customer whether at the office, the mall, or on the couch. Brand consistency is crucial in the image-heavy world of today. A key ingredient is typography, and this talk will dive into the world of type to explore its role in multi-platform branding as well as some of the basic concepts of design. Those are mapped onto usability studies that are referenced here so that one could map the road to brand perfect communication.