Brand Perfect Tour – speaker
Chief Brand Officer
Young & Rubicam Group
Lee is responsible for all global brand communications to both external and internal audiences for Young & Rubicam Group. Crossing a number of disciplines including thought leadership, brand engagement, interactive content, public relations, corporate communications, events, and print and social media.
He was promoted by Young & Rubicam Group CEO Peter Stringham in 2009 into his current role, moving from Landor Associates where he was Global Director, Communications for eight years and one of the architects of Landor’s highly recognized Thought Leadership Initiative. He focused in later years on Landor’s strategic development in China, partnering with The Economist on a series of highly acclaimed conferences in Shanghai and Beijing and succeeded in having two books from Landor authors translated into Chinese for the general business market.
External client projects include the development of the PowerStop brand and environments for American Express and Delta Air Lines, and the transforming of the Association of National Advertisers into the new ANA brand. Additional aviation experience includes brand development for Delta Air Lines at Landor and on both the Saudi Arabian Airlines and South African Airways programs while at Diefenbach-Elkins, now Futurebrand.
Directing his own firm from 1991−1996, he focused on the biotechnology field developing visual identities for Millennium Pharmaceuticals, Genetics Institute, DNX, Repligen Corp and Transkaryotic Therapies.
From 1984−1990, Lee studied and worked with Hoi Ling Chu, co-directing projects in Japan for Key Coffee and Daiwa Bank with Mr. Chu. He rose to become the principal for business development for HLC Group.
Moving to New York after attending the communication arts program at Richmond Professional Institute, Lee’s first position was with Schechter Group, now Interbrand. Naïve but eager, his initial assignment was to the team working on the introduction of a new beverage to be called… Diet Coke.