Category: Program

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

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• 08.00 AM

  Breakfast & Registration – Pancakes by Design

• 09.00 AM

  Welcome from Monotype Imaging

• 09.20 AM

  Introduction to the Day & Keynote

• 09.40 AM

  Keynote: Successful Brand Strategies for Digital Media

• 10.10 AM

  One Web: Designing for Mobile & for Desktop

• 10.30 AM

  The Power of Typographic Expression

• 11.00 AM

  Break

• 11.15 AM

  Panel Discussion: Your Brand in the Digital Space

• 11.50 AM

  Type & Usability in New Media

• 12.15 PM

  Where the Brand Breaks

• 12.45 PM

  Q&A

• 01.00 PM

  Lunch

• 01.45 PM

  Brand Perfect Master Classes

• 05.00 PM

  Networking Reception

• 06.00 PM

  Close

powered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

01.00 PM

Lunch

powered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

05.00 PM

Networking Reception

All Meet in Bar, Conclusions, Drinks

powered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

06.00 PM

Close

powered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

• Program
• Speakers
• Reserve a place
• Venue

12.45 PM Q&Apowered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

12.15 PM

Where the Brand Breaks

John Oswald

Service Design Lead

Fjord

All too often, brands invest thousands of pounds trying to identify the essential characteristics of their business, developing new logos, brand guidelines and messaging that in many cases fails to deliver the promise inherent in the brand. When it comes to brand recognition and presence in the digital world, this mismatch of brand messaging is particularly acute. Promises are broken in every interaction. Digital is where the brand experience breaks. Promises are broken in every interaction. Digital is where the brand experience breaks. Learn how you can make promises you can keep.

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

10.10 AM

One Web: Designing for Mobile & for Desktop

Paul OwenExecutive Creative DirectorLandor Associates, New York

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11.15 AM

Panel Discussion: Your Brand in the Digital Space

Lee Aldridge

Chief Brand Officer

Young & Rubicam Group

Dennis Michael Dimos

Creative Director

Monotype Imaging

Jessie Wiley

John Wiley & Sons

Panelists Include:

Lee AldridgeGroup Brand Officer, Young & Rubicam Group

Dennis Michael DimosCreative Director, Monotype Imaging

Jessie WileyJohn Wiley & Sons, Publishers

VerizonSpeaker will be Revealed

An interactive panel discussion hosted by Dennis Michael Dimos, Creative Director of Monotype Imaging, and Lee Aldridge, Group Brand Officer from Young & Rubicam Group. We will challenge the concepts of how your brand exists digitally including:

• How to enable rich web design and consistent brand aesthetics throughout every digital platform
• User interface & App design – beyond iPhone to the mass market making your brand consistent
• The rise and rise of digital publications
• Debate and discuss the success stories and the horror stories of brands in the digital space

Brand Perfect Tour – Agenda

Think Tank & Design Master Classes

Get INVOLVED!

Brought to you by

11.00 AM

Break

powered by bemoko | Typeface: Neo® Sans designed by Sebastian Lester | Site Terms & Conditions

09.00 AM

Welcome from Monotype Imaging

Julie Strawson

Director of Marketing

Monotype Imaging

Doug Wilson

Film Director

Linotype: The Film

Find out about the Brand Perfect concept, see an exclusive preview of Linotype the Film. ‘The Linotype and the Second Revolution of Printing’ will focus on the impact that Ottmar Mergenthaler’s typecasting machine had on typography, printing and society. This revolution in printing mirrors the current revolution happening with the Internet and the change from print to digital technology.