Brand Perfect Tour – speaker
Partner, Director Innovation Strategy
Mike joined VML’s Applied Technology Group in May 2005 as Creative Technology Director. With 20 years of high-tech experience and considerable executive-level management, marketing and product development experience, Mike has served VML client partners as varied as adidas, Ford, Microsoft, Hershey and LG to provide thought leadership and insight on emerging trends, key technologies and discontinuous innovations.
Mike is a co-author of the comprehensive Digital Acceleration training curriculum – commissioned by WPP for the executive leadership of its network of more than 240 operating companies worldwide. Digital Acceleration is a marketer’s Web 2.0 survival guide designed to liberate participants from the confines of an Ad Age or Business Week understanding of emerging digital trends and technologies by providing them with an immersive hands-on understanding of the shifting channels of brand engagement.
Prior to joining VML, Mike worked for GE, Apple and Iomega; he also served as an independent consultant for entertainment and technology companies and multi-platinum recording artists.
While at Iomega, Mike served as the General Manager of Iomega’s Mobile Storage Division where he was responsible for the development and marketing of an award-winning line of mobile storage products for digital cameras and other portable and handheld devices. During his tenure, Mike also headed up Iomega’s software development group, and helped lead Iomega’s entry into the optical storage category with the company’s first CDRW drive, which sold more than a million units in the first year of sales.
During nearly nine years with Apple, Mike supported marketing and development efforts for the Mac OS platform, handheld computing and personal interactive electronics. Mike also was the Worldwide Director of Sales and Market Development for the Newton Solutions Group.
Mike was a charter member of the Secure Digital Music Initiative (SDMI) and holds a patent in the area of ecommerce and digital rights management. He is a graduate of Missouri State University, where he earned a Bachelor of Science degree in organizational communications.