Brand Perfect Tour – speaker
Creative Director
Monotype Imaging
In My Words:
“Success is NOT measured by the accolades of your peers (those are good for A-list party invites). Success is establishing programs that are fluid, dynamic, measurable and adaptive: it’s the convergence of analytics and communication.” Design for the sake of design is vain, egotistical and of little value to the “experience” and the ROI of successful business practices.
Disclaimer:
Ok. Yes. I admit it. I am, in fact, a California native who believes in the theories of chance and chaos – with guidance by the principle of Murphy’s Law. However, I do not wear black or own an espresso machine, and the only Lotus position I know is the drivers side of a ’96 Esprit. On the plus side, I’m typically not an embarrassment at social functions.
For the Record:
I am a Neo-Primitive Constructivist with mild Modernist tendencies.
Typographic Influence (Positive):
Jan Tschichold, Josef Muller-Brockmann, Piet Zwart, April Greiman, Odermatt & Tissi, Ott-Stein, Emil Ruder, Armin Hoffman, Wolfgang Weingart, Herb Lubalin and Paul Rand.
Typographic Influence (Negative):
Pretty much anything De-Constructivist, Default, Fragmented or “MOUSE” derived. “I won’t mention names… you know who you are.”