Where the Brand Breaks
Service Design Lead
All too often, brands invest thousands of pounds trying to identify the essential characteristics of their business, developing new logos, brand guidelines and messaging that in many cases fails to deliver the promise inherent in the brand. When it comes to brand recognition and presence in the digital world, this mismatch of brand messaging is particularly acute. Promises are broken in every interaction. Digital is where the brand experience breaks. Promises are broken in every interaction. Digital is where the brand experience breaks. Learn how you can make promises you can keep.